Time magazines look at the Impossible project. The most exciting part of the article says.
The trial monochrome version of the film will go into production at the end of October and, if all goes according to plan, should be available to the masses in time for Christmas, “before people start to throw away their old Polaroid cameras,” says Kaps. In 2010, when the color version should hit the shelves, Impossible hopes to sell 1 million new films, with prices likely to range from $23 to $28 for a 10-shot cassette. The company predicts worldwide demand will eventually reach up to 10 million films a year.
Oh boy, for the Polaroid fans, this is a god send.
